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Bringing dignity and comfort to women in crisis  

Betty Cares Foundation donates clothing packs to hospitals, refuge centres and organisations caring for women in crisis, across Australia and New Zealand. 

Sass Clothing are passionate about giving back to the community and through the Betty Cares Foundation, can support vulnerable women in need.   

Betty Cares Foundation is funded through a donation of profits from sales of the Betty Basics Essentials clothing range. 

Betty Cares Foundation believe all women deserve dignity and comfort, whatever their circumstance, because the first step to a more positive future can be the smallest of gestures. 

Betty Cares Foundation was established in 2018, following the success of Sass Clothing's partnership donating clothing items to the Royal Women's Hospital in Melbourne. The simple gift of giving clothing items, evolved into the Betty Cares Foundation and the clothing packs we donate today. 

Betty Cares clothing packs are designed to make a difference to those in crisis. The women receiving the clothing packs are often victims of sexual assault, domestic violence, pregnancy complications, drug addiction, alcoholism or homelessness.  

Betty Cares clothing packs come in sizes 6-22 and include essentials from our Betty Basics range - a top, cardigan and pair of pants - as well as 3 pairs of underwear, all enclosed in a tote bag. 


“The sense of wellbeing and dignity that comfortable, well-made clothing can make for women is immeasurable”

Penelope Vye

Chief Social Worker

Royal Women's Hospital Melbourne


Betty Cares Foundation is working to expand our healthcare partner network throughout Australia and New Zealand.  If you care for women in crisis - apply to become a Betty Cares Foundation healthcare partner and access free clothing packs for your most vulnerable patients. 

Get in touch on 0448 943 099 or at

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