top of page

About Us

Talitha and Sandy launched the Sass label in 1997 from their kitchen table in Adelaide. From these humble beginnings the label has grown into one of Australia’s most loved wholesale fashion brands.


Since then the company has introduced two new labels; Fate+Becker, which offers unique, design-conscious pieces that are timeless and classic in aesthetic and Betty Basics, with carefully curated ranges showcasing casual lifestyle wear and essential wardrobe staples.

The unique balance between Talitha’s creativity and her approach to business is what has grown Sass Clothing into the dynamic organisation it is today. No other wholesale fashion label in Australia has been able to deliver such trend-driven and innovative collections whilst offering customers the highest possible quality in product, price and service.

Each label has found huge success and Sass Clothing now has over 1,000 stockists throughout Australia and New Zealand.

Most recently, Talitha and Sandy launched the Betty Cares Foundation. Funded by a 5% contribution from the Betty Essentials range, the Foundation provides desperately needed clothing packs to vulnerable women around Australia and New Zealand who are in hospital or refuge care.

bottom of page